How do you think social networking sites are changing

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Reference no: EM133174805

Case: Starcom MediaVest Group has come to the realization that many employees are spending a considerable amount of time during each workday on various social networking websites (e.g., myspace, facebook, friendster, linkedin, etc.). In fact, research has found that 20 percent of today's employees are actively engaging in a social network website during the business day.

Senior executives at Starcom MediaVest decided to stop fighting the losing war against social networking and join the social networking phenomenon.

Starcom MediaVest Group ultimately decided to create their own social networking website specifically for their employees. The website creators even looked to popular social networking websites like myspace and facebook when creating Starcom MediaVest's site. For example, if you're looking for someone who has specific knowledge on advertising opportunities in South-East Asia, you just have to type the information into the websites search engine. The search engine then shows the individual searching as a pushpin in the center of a bull's eye with surrounding pushpins indicating people around the world in the Starcom MediaVest Group family who have the expertise you're looking for.

Question 1. How do you think social networking sites are changing the dynamics of horizontal communication within the organization?

Question 2. Do you think organizations should limit employee access to social networking websites during the business day?

Question 3. What do you think some of the downsides are for an organization having its own social networking website?

Reference no: EM133174805

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