How do you think sales will trend for the spring 20

Assignment Help Marketing Management
Reference no: EM132468461

This Discussion focuses on Retail Sales results for Holiday '19 in the fashion industry. Your Discussion should focus on sales results from fashion retailers such as Amazon, Target, Walmart, Macy*s, Nordstrom's, Neiman Marcus, Saks the Gap, Zara, etc.

You must use terminology from the Unit 2 Lessons in your Discussion. Discuss TY/LY sales and be sure to note the difference between Comp Sales and total Store Sales. Focus on business issues like same-store sales, square footage performance and financial trends.

This discussion focuses on Retail Sales results. You must use terminology from the Unit Lessons in your Discussion. Discuss TY/LY sales and be sure to note the difference between Comp Sales and total Store Sales. Discuss TY/LY sales results.

Review this RetailNext PP/ PDF that summarizes Dec 2019 and gather additional research about Holiday 2019.

This Christmas season is interesting in many ways. The economy is strong, unemployment is low and the stock market continues to thrive. However, tariffs are hurt large parts of the country, and prices for basic goods continue to rise. in fact, the economy has only been growing at about 2%. Some brick and mortar stores realized good results, while other stores had weaker results. The Internet continues to thrive with Amazon dominating the business.

Be sure to consider that last Christmas season we were faced with a government shut down and unseasonable weather throughout the country. How have these events impacted on TY sales? Are stores up against weaker than expected sales.

How did fashion retailers do this year '19 compared to last year '18? How was the discount business (Walmart, Target)? How did luxury business perform (Saks, Neimans, )? How did the traditional brick and mortar operations perform (Macy*s, Nordstroms)? How did specialty chains perform (Gap, Zara)? Lastly, how are internet sales (Amazon)?

Using this information, how do you think sales will trend for the Spring '20? Use your research to substantiate your opinion.

Reference no: EM132468461

Questions Cloud

Determining the audience engagement : Explore how effective or successful you believe is each brand's approach when it comes to audience engagement
Mission to stand apart from its industry competitors : You will analyze how your organization uses its origin, purpose, and mission to stand apart from its industry competitors and connect
Address the items pertaining to the promotion : As a marketing consultant to the president of the company and executive management, address the items pertaining to the promotion and pricing strategy
Calculate the amount that prt should include : Calculate the amount that PRT should include in its consolidated statement of financial position as at 31 December 2013
How do you think sales will trend for the spring 20 : Using this information, how do you think sales will trend for the Spring '20? Use your research to substantiate your opinion.
Determine the total sales and total cost of merchandise sold : Determine the total sales, the total cost of merchandise sold, and the gross profit from sales for the period. Determine the ending inventory cost on June 30.
Case-the farm bank : The Farm Bank is one of the state's oldest and most solid banking institutions. Located in a regional marketing center, the bank has been active
Problem - Amortization and Depletion Entries : Problem - Amortization and Depletion Entries. Journalize the adjusting entries required to record the amortization, depletion, or impairment for each item
Depth and breadth of product lines : How would you array the following organizations in terms of the depth and breadth of their product lines:

Reviews

Write a Review

Marketing Management Questions & Answers

  Analyze the pricing strategy relative to the company

Analyze the pricing strategy relative to the company's pricing objective, and internal and external factors that could affect the pricing of the company's products or services

  Development of implementation plan

Development of Distribution Strategies aligned with Strategic Focus. Development of Integrated Communication Strategies aligned with Strategic Focus, Development of Implementation Plan

  How will you align corporate strategy and brand development

How will you align your corporate strategy, brand development, and decision-making processes to the business ethics and regulatory issues that you described?

  Perform an industry analysis

Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research.

  How might the company build more of an online presence

How might the company build more of an online presence? Analysis of their website. What was favorable about their website? What are some of their website attributes that customers may find unappealing?

  Explain the importance of internal marketing

Explain internal marketing in services. - Write a memo to the manager explaining the importance of internal marketing and outlining the factors internal marketing includes.

  Identify the industry and product lifecycles

Identify the organization type, industry, and business orientation. Organizations tend to be either Finance focused, Production/Operations focused, or Marketing

  Distinguish the primary and secondary markets

Detail the demographics and psychographics of both market segments. Include the basic characteristics of your current and potential customers such as age, gender, income, education, ethnicity and geographic locations. You may use existing data.

  Explain market segmentation and pricing

Write a 2 page paper stating your USP - unique selling proposition. Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace and include your chart on the second page

  What is the best way to achieve harmony in a design

What is the best way to achieve harmony in a design, What aspect of floral design do the principles of design govern

  What is your projected sales volume by month

Sales Revenue Forecast: What is your projected sales volume by month for the first year? Expense Forecast: What is your total expected marketing costs? Break your costs down by each marketing, promotion, and action program strategy that you listed ea..

  Think of the last time you visited a health care

think of the last time you visited a health care organization and describe how they package their office their business

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd