How do you propose packaging of the product

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Need help with writing a marketing strategy for a healthy candy bar answering questions below?

Product- How do you propose packaging of the product to best appeal to the target?

Price- What price are you proposing for the product? Why are you proposing this price? How does it compare to your competitors.

Place /Distribution- Where/How do you think the product should be sold?

Promotion- What type of promotional activity you suggest. How will you advertise or promote your product to your market segment. Clearly identify the promotion mix elements you will use to promote your product. You may decide to integrate your marketing communication therefore, identify your objective and theme or message to be consistent. If you are using advertising, be sure to state where you are placing it. For example, if you are using magazine advertising, name the particular magazine you will be using.

Reference no: EM132180033

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