How do you plan to administer the survey

Assignment Help Marketing Research

Reference no: EM133202025 , Length: 2 pages.

Problem: Communications for Healthcare Administrators Essay

Survey Design

Many health care organizations use surveys to collect data for conducting marketing research. To be effective, however, surveys must be carefully designed and properly validated and administered. If consumers do not understand the survey questions or why they need to answer them, the resulting data will not help organizations in their marketing efforts. For this Assignment, you use best practices of survey design to create a patient satisfaction survey.

To prepare:

Consider that you work in the health care marketing department of a major health care organization. The chief marketing officer of the organization has asked you to conduct market research on patient service satisfaction. You have been instructed to create and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges that may occur during data collection.

Task

Using best practices of survey design, create a 15-question patient satisfaction survey.

Then, write 1-2 pages that address the following:

1. Why did you write the particular questions that you wrote?
2. How do you plan to administer the survey?
3. What challenges do you anticipate during data collection and reporting?

Reference no: EM133202025

Questions Cloud

Should prescott discontinue selling this product : If forecasted sales are 5 million tablets, what is the breakeven price? Should Prescott discontinue selling this product? University of the Cumberlands.

Explore the guide sections : Part 1 Explore your research guide Go to the research guide for your program/major(education and teaching) (or one that interests you, if you are undecided on y

Develop a conflict resolution strategy plan : What are two different types of conflict the Brazil groups are experiencing due to the reorganization? What bargaining technique would be most useful

How did the fledgling profession reflect the values : How did the fledgling profession reflect the values of the times? Have these values changed over the years? How so?

How do you plan to administer the survey : MMHA 6800 Walden University. How do you plan to administer the survey? What challenges do you anticipate during data collection and reporting?

Increasing popularity of specialized search engines : Florida International University - How does the increasing popularity of specialized search engines weaken the EU's argument that Google has harmed consumers

Strengths and weaknesses of team decision-making : What are some of the strengths and weaknesses of team decision-making? How can team members ensure effective decision-making?

How can the bank optimize assets and liabilities : How can the bank optimize assets and liabilities? Discuss US Banks net interest margin, ROA, ROE, leverage, and bank leverage.

Discussing the novel the great gatsby : Conflict is a central element of every narrative, and within a novel there are multiple conflicts and multiple perspectives on those conflicts.

User Account

All Pages