Reference no: EM133534316

Introduction

Introduce your assignment's aim and importance and how you will structure your report. By reading your introduction, the reader should be able to get a very good (but brief) understanding of what you will be discussing, how it is structured and a couple of key messages that you want to convey to the reader.

Discuss and evaluate the reasons (motivations) for cross-border M&A of emerging market firms

Introduce the company of your choice and the setting for the M&A. Discuss and evaluate the reasons your chosen firm proceeded to this M&A, focusing on aspects of corporate-level strategy.

Assess the success (or not) of the M&A in terms of creating long-term value (profitability, new market penetration, diversification etc.) for the emerging market firm

- Was the M&A successful? How do you measure success for the emerging market firm?

- What kind of value did it bring that the firm was lacking before the M&A?

- What would have been the alternative option for the firm to increase its performance/value if it couldn't proceed with an M&A?

Discuss and appraise the difficulties/problems the firms face(d) before, during and post-M&A

- Thoroughly present any difficulties and problems the firms faced before and during M&A, and any they might potentially face post-MM.
- What could have been done differently to reduce or even eliminate some of the potential problems of this M&A?
- Present the problems from both sides (i.e. for both companies involved in this M&A).

References
- Use APA7 referencing style in text and in the list of references.