How do you keep your company from suffering much damage

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Reference no: EM131935019

Assume the role of a senior-level manager in a Middle Eastern multinational company.

You have discovered that partnering companies that have done business with your company for decades have been found to have engaged in highly unethical practices in conflict with your company's cultural norms.

Even worse, it has been rumored that these companies have engaged in human rights violations and possible financial issues that would be considered criminal in your local area. To make matters more complex, such activity is perfectly legal where these companies operate.

Nevertheless, your company has an ethical image to keep in your local area and the news media want to interview you about these issues. How would you address these issues with the partnering companies called into question?

Importantly, how do you keep your company from suffering much damage due to poor publicity? Thoroughly explain.

Be sure that you thoroughly support your response with academic material concepts, principles, and theories, which require supporting citations, along with at least two scholarly peer-reviewed references in supporting your answer.

Your Discussion should demonstrate careful development of thought and critical thinking skills as appropriate to graduate-level academics, and should be well supported in accordance with APA writing standards.

Verified Expert

In this current assignment, i was provided with the case study of Middle Eastern multinational company. On the basis of case study i have discussed the role of senior manager for rebuilding the brand image of Middle Eastern multinational company which got damaged due to involvement of partnering company in unethical practices.

Reference no: EM131935019

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