Reference no: EM132799653

MKT 501 Strategic Marketing Assignment - Trident University, USA

Module - SLP Distribution & Marketing

Call to Action - How do you get the consumer to your site or social media? This is the exciting part of the promotion process - using creative tools to drive traffic to your site.

Sizing up the competition online - Use research from quality graduate-level resources and web searches of competitors: Analyze at least one competitor and how it is driving traffic to its sites.

Cigar Club of Lake Charles - is more than 60 miles away so they are not part of the local market, very low competition. They have a website, and facebook.

Boost your online presence - Provide a brief introduction of the company with which you are working. (Provided below, DO NOT MODIFY)

Product Introduction / Description - The Bontemps Cigar Lounge is a business that is all about providing an environment and atmosphere for the cigar novice, enthusiast, or connoisseur to enjoy a fine cigar, relax, network, and mingle while being afforded the opportunity to learn about, sample and purchase cigars and other accessories. Bontemps Cigar Lounge is an organization that is open to provide a select clientele the comfort of a place where they can come to purchase cigars, enjoy a good smoke and an alcoholic drink. We have a large selection of quality cigars that are maintained in our large walk-in humidor. The customer service associate is knowledgeable and will be able to help you with making a good selection.

Explain what online presence your product and service will have (include website and social media). BON Temps will only use website, facebook and Instagram.

Create a plan using at least three different communication tools to promote your online presence. Bon Temps will only use Social Media, Newspaper, and Flyers/Hardcopy Communication Tools.

Include rationale to back up your decisions. (use below rationales)

Social Media - highly popular

Newpaper - Cost Saver

Flyers/Hardcopy - to reach consumers outside of social media

Explain how you will measure the effectiveness of each tool listed (research is required).

Note - Need 2- to 3-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion). The reference list in APA format sources.

Attachment:- Strategic Marketing Assignment and Template File.rar