How do you explain the use of countertrade

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Reference no: EM131374334

1. How do you explain the use of countertrade? Under what scenarios might its use increase further by 2015? Under what scenarios might its use decline

2. How might a company make strategic use of countertrade schemes as a marketing weapon to generate export revenues? What are the risks associated with pursuing such a strategy.

Reference no: EM131374334

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