How do you explain the rise of the new wave of dtc

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Reference no: EM133589095

Question: Purple Innovation, Inc.: The Online to Offline Marketing Challenge case study

How do you explain the rise of the new wave of DTC mattress companies?
What is Purple's value proposition? Is it unique relative to other industry players?
What value do brick and mortar mattress retailers offer to customers?
Imagine that you are the CMO at Purple, and you need to develop a new integrated marketing campaign to drive traffic to partner offline stores:
Who would you target?
What would be your message?
What media would you recommend?
How would you assess the success of your proposed campaign?

Reference no: EM133589095

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