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Question: A one page narrative summary of the case answering the questions
1. Should BMW expect Tesla to grow into a strong direct competitor like Audi, versus Tesla being limited to a niche or being just a flash in the pan? Is Tesla at a competitive advantage or disadvantage? How will that evolve?
2. What do you think of Tesla's entry strategy? What barriers did it have to overcome? Should Nissan learn something from Tesla's approach? Will other firms follow in Tesla's footsteps?
3. Do you think Tesla's secret plan (p9) was really a plan or an ex-post rationalization? Would it matter?
4. How do you expect the industry to evolve?
As it relates to an A/B test: Explain the steps involved in an A/B test. As a Marketer working with a Graphic Designer, you both disagree on which image to use for an ad. How can you use an A/B test to resolve your disagreement
What steps/actions would an organization take to determine whether the transportation activity has the appropriate internal competencies to achieve competitive advantage
Consider three types of organizations: a college with about 2,000 students, the police department of a city with a population of about 250,000, and a family-owned chain of five car dealerships in the same region.
Develop strategies to assess performance and achieve marketing goals. Create an effective marketing plan
What is the difference between the published job market and the hidden job market? What techniques would you use to access the hidden job market?
After reading the article on the Facebook Graph test one or two of these tricks and tell me what worked for you. Did you discover something new about your community or friends? Be specific what you did and what you found out. Do you see value in..
The nature of product warranties has changed as the federal court system reassesses the meaning of warranties. How does the regulatory trend toward warranties.
Write to the company leadership to describe your department's culture, why it's effective, and what strategies you think the company.
Evaluate how the various methods of data collection, employed research statistics, and research designs have enhanced your individual approach to research. Also, consider what you know about the role of marketing in terms of a firm's financial per..
Explain Berners-Lee and e-Commerce and analyze how e-marketing has changed the World Wide Web
You are the director of compensation for a midsized organization. Prepare a PowerPoint presentation that justifies the implementation of a new compensation.
Compare the target market for the commercials to the primary or intended main audience of the television show. Did some of the commercials seem "out of place
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