How do you describe the industry and competitive environment

Assignment Help Management Theories

Reference no: EM133424742

Case Study: The case is an Innovation Fuel podcast: "From Student to Founder" The structure of the analysis required:

1. Start the analysis with a brief executive summary (maximum two-three paragraphs).

2. Follow with the case (podcast) problem identification.

3. Answer the questions.

4. Make a very short conclusion (one paragraph)

Questions: The three key questions that should drive analysis are :

In the podcast, Shreyas said, "Coffee is the most consumed and purchased beverage in the world." Please, provide point of view regarding this statement - do you agree, do you disagree? Why? In your explanation/research, please, focus on the Canadian and Vancouver markets. (one-two pages)
Who do they target? Your explanation needs to include how they sell. Do you think it's a good choice?
How do you describe the industry and competitive environment?

Reference no: EM133424742

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