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How do you define ethical behavior

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Reference no: EM132426486

Question 1: How do you define Ethical behavior? Does a marketer have a responsibility to conduct his/her business ethically?

Question 2: Have you seen evidence of ethical marketing dilemmas within firms today? Provide examples of what you have come across.

Question 3: What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?

Reference no: EM132426486

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