How do you define e-commerce

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Reference no: EM132214276

1. How would you use survey research to gain insight into Nike and the demand for the product concept? Explain your reasoning. How would you use observation to gain insight into Nike and their demand for product concept? Explain your reasoning. How will you apply the 4 P’s of marketing to promoting your product concept? Don't use bullet points. Instead fully explain your reasoning.

2. How do you define e-commerce? What business processes does it encompass? What do you think are the three primary business benefits of an e-commerce operation for a retail organization interacting with its customers? What different benefits might a manufacturing organization expect to achieve using e-commerce to interact with its suppliers?

Reference no: EM132214276

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