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1. How would you use survey research to gain insight into Nike and the demand for the product concept? Explain your reasoning. How would you use observation to gain insight into Nike and their demand for product concept? Explain your reasoning. How will you apply the 4 P’s of marketing to promoting your product concept? Don't use bullet points. Instead fully explain your reasoning.
2. How do you define e-commerce? What business processes does it encompass? What do you think are the three primary business benefits of an e-commerce operation for a retail organization interacting with its customers? What different benefits might a manufacturing organization expect to achieve using e-commerce to interact with its suppliers?
Many factors that impact our marketing efforts, are out of our control. Please provide an example of an external factor that had an impact on an organization. Please tell us if it was a positive or negative impact.
How would you react to this situation given your position in the company? How would you protect the employee?
Wholemark is an Internet order business that sells one popular New Year greeting card once a year. What is the optimal production quantity for the card?
How is the relationship between a person and her real estate agent or lawyer similar to the relationship between an employer and employee?
A salesperson driving to visit a client located two hours away has a tire blow out on the highway. He walks about a mile to the next exit where he finds a service station. The owner of the station says he can replace the blown tire, but it will cost ..
How would you describe the following costs of quality to your subordinates: prevention, appraisal, internal failure costs, and externals failure costs? Analyze what quality costs are always parts of doing business.
Identify a package that you believe to be inferior. Explain why you think the package is inferior, and discuss your recommendations for improving it.
How did the quality concern affect customer satisfaction?
Describe some of the hidden costs of outsourcing? How can companies better capture these costs?
While many agencies have been trying to contact alien life forms peacefully, history and science indicate that such efforts may bring harm to humanity.
Do you think the Harley deal was too one-sided? Why or why not?
Should Matt Grant pursue this opportunity? Why or why not? What are some of the critical challenges that he may encounter if he does push forward with his plan?
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