Reference no: EM13916561
Task: You begin your research in deciding if and what the global strategy should be. You get your team together and begin to discuss a plan on how you will research this possibility. You start the meeting by saying:
"Let's brainstorm and start to get a plan together for a possible globalization strategy. Tiffany, I'd like you work with me to begin researching possible locations."
Tiffany asks, "I do think we need to research some locations but, I think there is more to it than that. There still needs to be a decision on the type of strategy or approach we are taking. Would we use a multi-domestic approach, global approach, or a transnational approach? I'm still not entirely convinced a global strategy is the answer."
"Great point, Tiffany. It is obvious to me as well that we need to explore a strategy that will put us in a better position to handle the economic downturn. We have to provide the board with the facts. They seem to be leaning in the direction of a global strategy, but I'm not sure it's the right move either. That's why we need to research."
- How do you define a global strategy?
- Are there other International strategies and how do they differ?
- What are the possible location options for globalization? What countries?
- Identify a minimum of 3 possible countries and locations. Research each of these locations in the furniture industry and document both the pros and cons of using this in global strategy.
- What country would you choose? What evidence can you provide in support of your choice?
- What evidence might somebody else, who does not agree with you, provide to support their choice?
- What could you tell somebody else to show they are wrong?
- Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity.
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: Identify a minimum of 3 possible countries and locations. Research each of these locations in the furniture industry and document both the pros and cons of using this in global strategy.
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