How do you decide what product to buy

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Reference no: EM132248400

Assignment

The required information for this Individual Project includes the following:

Introduction

Business, organizational problem, or topic

Problem statement

Purpose of the Study

One research question

Hypothesis regarding the research question

Rationale for selecting your proposed research strategy utilizing your two articles identified in unit 1 for support

Methodology

Research strategy that you will use to explore the problem

Method for securing the sample population

Method for delivery of the survey instrument

Research instrument to collect data

Include a copy of the actual survey, complete with the introduction to the study (including all of the ethical considerations that should be included in the survey introduction. See Ethical Concerns: Informed Consent in the Unit 2 M.U.S.E.).

The following information MUST be included:

The business, organizational problem, or topic

The problem statement

The research strategy that you will use to explore the problem

1 research question

Your rationale for selecting your proposed research strategy

1 research instrument that you will use to collect data

A questionnaire or survey with at least 5 research questions for the study

Survey example:

What do you know about Brand X?

Would you be willing to try Brand X if a free sample was available?

If you answered yes to Question 2, please explain why.

What is one of the most important features of a product for you?

How do you decide what product to buy?

After creating your survey, complete the following steps:

Send your research survey to at least 5 people (via e-mail, survey monkey, or another option). You will interpret the results of this survey/questionnaire in Unit 5's assignment.

Reference no: EM132248400

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