Reference no: EM132728469
1- Select an industry and define it precisely. This is very crucial for the rest of the project. You can choose any industry from any country that you know, or you are comfortable with. It can be (Canadian or American) industry. It can be any kind of industry from health to food, from manufacturing to service. You can focus on a specific country or region, or you can go globally. What matters most here is to make sure you have enough data for the next step. For instance, you can say I want to study the electronic car industry in Vancouver, Canada. Or, you can say, I like to study the private banking industry in Iran.
2-Now, apply the SCP approach on your selected industry. This means you need to explain:
2-1. How do you categorize the market structure? Is it competitive? Is it Monopolistic Competitive? Is it Oligopolistic? If yes, what kind?
2-2. Which measures or indexes have you used to reach this conclusion?
2-3. Given that market structure, and by focusing on a typical firm in that industry, what kind of conducts have you detected or seen or studied which that firm is using?
2-4. Given that market structure and firm''s conducts, how do you evaluate that typical firm''s performance in terms of profit, market share, stock market price, social benefits and so on?
NOTE: Choose a specific firm rather a typical one. For instance, study Coca Cola's profit rather than a soft drink firm's profit.
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