Reference no: EM131251844
1. What is the marketing concept? What are the 4 P's of marketing? What role do the 4 P's play in the marketing concept?
2. Describe the Production, Sales, Marketing, and Triple Bottom Line orientations. Which is currently in vogue?
3. The Brand Positioning Statement is developed from 4 sets of questions. What are these questions? Who will you ask?
4. What are the differences between the high and low involvement buying processes? Give a real world example of a low and a high involvement product or service.
5. Describe the steps in the strategic marketing planning process. What are the differences between strategy and tactics?
6. Describe the post purchase evaluation process for a high involvement product. What are the likely marketing outcomes from met expectations? What are the likely marketing outcomes from unmet expectations?
7. Who is more important: potential new customers or existing customers? Why? Use a real world example in your answer.
8. How do you build a sustainable creative culture? What are the impediments to a sustainable creative culture? Give a real world example of an organization that has a sustainable creative culture.
9. What does it mean to "Align internally behind marketing strategy?" What are the advantages of internal alignment? Use the laser and flood light analogy to explain your answer. What are some tips for creating Alignment for a new employee right out of college?
10. Define attitude. Why are attitudes important to marketers? What are some strategies for changing a negative attitude?
11. What are the advantages of using digital marketing relative to other marketing tactics? What are common digital marketing myths? Which digital marketing tool has the greatest conversion rate?
12. What is big data? List 5 common sources of big data. What are the advantages of using big data to a marketer? Give a real world example of someone using Big Data to achieve these advantages.
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Find the tensions t1 and t2 in the upper and lower strings
: find the tensions T1 and T2 in the upper and lower strings.
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Who is the current president of the ioc
: Perform an internet search (or visit http://www.olympic.org/en/content/The-IOC/) to answer the following questions. 1. Who is the current President of the IOC? What is his role (hint: defined in the Olympic Charter)? When will there be another ele..
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Technology requirements for the health care industry
: Identify and analyze what you believe to be the most significant new technology requirements for the health care industry. Indicate how providers should approach the implementation of this new technology requirement that you have identified. Provi..
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Analyze how technology has advanced each of their businesses
: How technology has advanced each of their businesses, leading to growth. Determine if innovative products, such as Google X, iWatch, or the new Cardboard Bike, can be linked to transformational or transactional leadership. Defend your position.
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How do you build a sustainable creative culture
: Describe the post purchase evaluation process for a high involvement product. What are the likely marketing outcomes from met expectations? What are the likely marketing outcomes from unmet expectations?
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What is the place and distribution strategy
: What is the Place and Distribution Strategy? How do all of these strategies work together to create a differentiating strategy in the marketplace? How would you improve the Marketing Strategy for the company that you have chosen?
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Does the level of depression vary by ethnicity
: Given that the hypothesis is usually a broad statement, it is necessary that we use specific questions to delimit or guide the study. Does the level of depression vary by ethnicity? Is there a statistically a significant difference between males an..
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Explain what implications does the have for employers
: What implications does this have for employers? What types of employer policies might be appropriate regarding those engaged in providing long-term care for a family member?
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Major data warehouse implementation project
: Your organization has just kicked off a major data warehouse implementation project. It is early in the planning stage when you are approached by your supervisor to address some immediate reporting and analysis requirements of the Marketing depart..
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