Reference no: EM132595856 , Length: word count:1200
Part A: The Role of Analytics in Solving Business Problems (300-400 words )
Instruction: Describe one type of analytics (from Workshop 1) and evaluate how it could be used as part of a solution to a business problem with reference to ONE real-world case study of your own choosing. You will need to conduct independent research and consult resources provided in the subject.
Part B: Developing and Sourcing Analytics Capabilities (600-800 words)
Instructions: You are the Chief Analytics Officer for Telefonica, the largest telecommunications company in South East Asia and Latin America. The organization is undergoing significant transformations; it is scaling back operations in existing low revenue segments and ramping up investments in next generation products and services - 5G, cloud computing and Software as a Service (SaaS). Telefonica is keen to develop its data and analytics capabilities. This includes using technology for product innovation and for developing a large contingent of knowledge workers.
To prepare management for these changes, you have been asked review Accenture's report (see link below) and publish a short report that addresses the following key points:
1. How do we best ingrain analytics into our decision-making processes? (pages 5 - 6)
2. How do we organize and coordinate analytics capabilities across the organization? (pages 7 - 10) 3. How should we source, train and deploy analytics talent? (pages 11 - 13)
Harvard referencing style