How do they compare against their biggest competitors

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Reference no: EM133666150

Assignment:

The Kano Model is a fantastic tool for understanding how products - and customer expectations of those products - evolve with time. Using the Kano Model, analyze the following products and services by answering A and B below:

i. Apple's iPhone

ii. Amazon.com's customer service

iii. Southwest Airline's Ticketing and Boarding processes

a. What are the Basic, Performance, and Delighter features? How do they compare against their biggest competitors?

b. For each product/service, what kind of data is required to develop/enhance to create new Delighter features and how would you source it? Be as detailed as possible.

Reference no: EM133666150

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