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Question: Customer loyalty can be a powerful competitive advantage. And customer loyalty is more than repeat purchasing. Customers who are loyal tend to buy more over time and, most important, tend to tell others about a company to their family, friends, and colleagues. Enterprise Rent-A-Car figured this out early on and, rather than having a complicated and sophisticated customer research program, they focused on two simple questions- one about the quality of the customers rental experience and, the second, the likelihood that they would rent from the company again. What do you think about this view? What organizational capabilities would be necessary to develop customer loyalty? Check out Enterprises Web site [www.enterprise.com]. Look at the statements of the company's mission, culture, and founding values. How do these relate to customer loyalty?
For this case study craft a professional email, appropriate in format, tone and content, to send to your clients Fred and Sally, with your preliminary thoughts on the issues within. Your email should illustrate the issues and relevant law, apply t..
SCM is a cornerstone of modern worldcommerce. For that reason, interest in the subject is well-nigh universal,among both practitioners and academics, and in private, public, not-for-profit,and governmental organizations.
Five machines will constitute a GT cell.The From-To data for the machines are shown in the table below.
Calculate a new MRP that improves the base MRP. Compare and contrast the types of production processing-job shop, batch, repetitive, or continuous-and determine which the primary mode of operation is and why
Same as previous Problem, except that the machine will be operated three shifts, or 6000 hr/yr. Note the effect of increased machine utilization.
Review the project case. Determine the scope of the district 4 production warehouse move project from the information provided in the case. Using the project scope checklist, prepare a scope document for review and approval by the project sponsor pri..
Do you think there are any strategic groups in the U.S. airline industry? If so, what might they be? How might the nature of competition vary from group to group?
Manufacturing produces two types of entry doors
The bookstore at State University purchases from a vendor sweatshirts emblazoned with the school name and logo. The vendor sells the sweatshirts to the store for $38 apiece.
Is there a difference between Traditional Owners of the land in which the footpath is being built and Traditional Owners of Australia? Explain your answer.
What is integrated marketing communications, and why is it becoming increasingly accepted? Identify and describe the major ingredients of a promotion mix.
Have you had any experience with this knowledge-based tension between staff and IT? Even if you haven't, can you see how it could be a problem? What should we be doing about it?
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