How do these elements of marketing management function

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1. Describe the difference between an achievement culture and an ascription culture. How does an understanding of these differences help an international manager be effective in dealing with clients outside his or her own culture?

2. How do these elements of marketing management function together to establish successful strategies?

3. How does Ansoff's matrix aid in the identification of marketing opportunities? What are the four quadrants and what do they mean?

Reference no: EM132301192

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