How do the values and lifestyles of european consumers

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Reference no: EM132667255

Instruction:

Read Case Study "Disneyland Resort Paris" and answer the following questions in an essay format.

1. How do the values and lifestyles of European consumers differ from those of consumers in the United States? Discuss the Disney failure to address European consumers'' preferences based on the respective values and lifestyles.

2. How did Disneyland Resorts Paris manage a turnaround? What did it do to convince consumers to come back?

Your answers must include content and cite reference materials where appropriate. Deliverable length is 2 body pages minimum.

Reference no: EM132667255

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