How do the mission and values of the local hospitals compare

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Reference no: EM133749804

Homework: Marketing Strategy

Part I: Mission, Vision, and values

Review the mission, visions and values of local health care organizations and answer the questions below.

1) AU- Mission and values
2) University Hospital Mission and Values
3) Select Specialty Hospital
4) Aiken Hospital

A. How do the mission and values of the local hospitals compare?
B. Develop a similarities and difference chart
C. Why do you think the hospitals had similarities in their mission statements?

Part II: SWOT Analysis

After several years of internal debate, the Steig Primary Group has decided to offer a walk-in clinic for patients. Many of the physicians were not happy with the change as it meant that one day a week, one of the physicians in the group would be responsible for staffing the clinics' early hour opening, which begins at 7:30 a.m. (90 minutes before the office's regular 9:00 a.m. offering). The physician was supported by a nurse practitioner and a nurse along with a front-desk person. The six-person primary care group believed this would help them in the increasingly competitive medical market.

A. Conduct a brief SWOT analysis for Steig's Clinic Walk-in clinic in today's environment.
B. Based on your team's SWOT analysis of the Steig Walk-in Clinic do you think it will be successful? Why or why not?
C. When are some other times you can use a SWOT analysis in a healthcare system?

Reference no: EM133749804

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