How do the methods influence consumer behavior

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Reference no: EM133201939 , Length: Wrod Count: 350 words.

Discussion Post: Consumer Behavior- Perception and the Promotion Mix

Roland Swenson is in charge of promoting the event which, in turn, serves as a promotional tool for the artists themselves. The video highlights the promotion mix-advertising, sales promotion, public relations, and personal selling-and shows how SXSW employs each of these elements.

1. After watching the video reflect on the following and demonstrate your knowledge of perception and its impact on CB.

2. How do these methods as shown in the video influence consumer behavior of the target audience and how South by Southwest (SXSW) is perceived? How to they get consumers to pay attention to their market offering?

3. In your opinion, what else can they do to amplify their marketing strategy in terms of the perception process? What aspects of the perception process can they improve to get the attention of their target audience.

Reference no: EM133201939

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