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How do the functional and critical and cultural approaches

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Reference no: EM133534237

Questions: What seven trends characterize modern mass media? Explain which trend has the greatest effect on society today.

  • How do the functional and critical and cultural approaches to mass communications affect advertising decisions?
  • How does media technology affect culture and society today? How has media technology influenced older forms of communication?
  • What are the differences between advertising and propaganda? Differentiate between advertising strategy and promotion strategy.

 

Reference no: EM133534237

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