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Select a consumer product of personal interest-one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed.
Question 1: How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
Question 2: Does every one of the 4 P's contribute to each of the strategic objectives established in the left-hand column?
Question 3: Do you see room for improvement? How would this assessment be different for other types of customers?
Describe the buying and decision making process with regard to this product or service? Base on the above what is the current promotion strategy for the product or service
Aeropostale has chosen to target a younger audience for their products. They are targeting 11 to 18 years old.
Evaluation of each area is based on your clarity and quality of your information and your discussion of that information.
Describe the types and sources of information available to the marketer for use in segmenting and profiling markets. What information sources were available to you for use in your segmentation exercise?
Select an article from a popular press newspaper (e.g., Wall Street Journal) or magazine (e.g., BusinessWeek)
Who are the top three competitors of IKEA, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
Identifying any relevant personnel within Screws, Bolts and Nuts with whom you could consult in order to determine research needs for the organisation
Select an existing company in your community, and think about applying the political, economic, social, and technological (PEST) analysis to this company.
Analyze the two working models (Anderson and Roemer) for understanding different health care systems and determine which model would be most useful.
Choose one competitive distribution company and compare and contrast five similar products in the areas of price, quality, and value.
MKT500 : Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5..
Create a mission or vision statement ?WHAT is the motivation or need/want to be fulfilled by the team's recommendation for AD3?-specific reason(s) or benefit?
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