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How do the companies position their brands to differentiate

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Reference no: EM133581257

Question 1.TOPIC 3: Branding and Positioning

PROMPT: Case Study: Coke vs. Pepsi This case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study. Review this case study: Coke vs. Pepsi: 100 Years of Contention

  • Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products?
  • Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market.
  • How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?

Question 2. Can you please provide at least 2 sources (issues with external sources, need to be dated 2018 to present, and including hyperlinks ) in-text citation for the references source you used to support the response ? (Using Citation format)

 

Reference no: EM133581257

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