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1. Develop a moderator's guide that could be used in a focus group interview to investigate the following question: What does "cool" mean to teens and how do teens decide what products are "cool"?
2. Apple hires you to study Apple's brand image with college students on your campus. Draft a list of 10 questions you would ask in a focus group. Make sure you think of alternative ways to ask questions instead of simply asking direct questions.
Assume that you are a manager within a corporate environment, and you are presented with an ethical dilemma. Suggest viable approaches to resolving the dilemma. Rate your comfort level with dealing with ethical issues. Provide one (1) example that..
One of the most critical problems faced by the information technology department in virtually every organization is how to provide effective help to end-users facing problems with the technology. A while ago, TechRepublic ran a series on how to set..
Explain Marketing Excellence- Amazon and Designing and Managing Integrated Marketing Channels
Develop a routine to loop over all of the edges of the polygon and compute (and accumulate) the contributions of the triangle defined by the vectors from the origin to the two vertices of the current side of the triangle (that gives two sides) and..
1.according to maslows hierarchy which basic needs does the patagonia culture meet? what would it be like to work at
question 1a define descriptive researchb what are the 5 primary research methods in marketing research?c explain the
1 planning involves which of the following?a. analyzing current situationsb. determining rewards for goals
research and describe the four primary organizational structuresmodels used by international businessesbull global
How are opportunity cost and scarcity related and What does money have to do with specialization and comparative advantage
Report on Building Sales team for selling
Explain and Identify the segmentation criteria that will impact your target market selection.
Explain E-business- 4 P's of Marketing and Include an evaluation of the apparent customer service provided by each site
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