How do similarity and familiarity increase helping

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Reference no: EM132316126

Given your reading from this week, how do similarity and familiarity increase helping? Why? What other factors increase the likelihood of helping? What factors are related to a decreased likelihood to help?

Remember you are being asked to demonstrate your knowledge of your readings. You should feel free to include your own opinions and thoughts, but be sure your post reflects your readings and your opinions are informed by your readings.

Reference: Kenrick. Social Psychology: Goals in Interaction. 6th edition Pearson Custom (REVEL access) ISBN# 9781323773444 chapters: 7,8

Reference no: EM132316126

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