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How do salespeople contribute to our society

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Reference no: EM133791375

Discussion Chapter 1 and 2 - USE APA FORMAT

Chapter One

Question 1. What are the key differences between transaction-focused traditional selling and trust-based relationship selling?

Question 2. How do salespeople contribute to our society? Are there negative aspects of personal selling from a societal perspective?

Question 3. What are the primary contributions of salespeople to their employers?

Question 4. How does the consultative selling approach differ from the problem-solving selling approach and the need satisfaction selling approach? Explain the three key roles of consultative salespersons.

Chapter Two

Question 1. Why is trust important to a salesperson?

Question 2. How might a salesperson go about earning trust?

Question 3. What does it mean for a salesperson to have a customer orientation?

Question 4. Explain why expertise is such an important relationship builder.

Question 5. What are the three areas of unethical behavior? Discuss each of them.

Reference no: EM133791375

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