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How do profits reflect serving the needs of customers

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Somehow, some people have gotten it in their head that being a "non-profit" somehow makes a firm more beneficial, more noble, more altruistic, and just overall "better" than for-profit firms. In reality, many non-profits are grossly mismanaged and highly inefficient.

Considering the role of profits in firms, and in society. How do profits reflect serving the needs of customers, and firms? Are "excessive profits" even a thing we should consider?

Reference no: EM132368802

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