How do pricing objectives for a global firm

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Reference no: EM131460019

Question: 1. How do pricing objectives for a global firm differ from those used generally?

2. In small teams, categorize each of the following as a specific type of pricing objective. Suggest a company or product likely to use each pricing objective. Compare your findings.

a. 5 percent increase in profits over the previous year

b. prices no more than 6 percent higher than prices quoted by independent dealers

c. 5 percent increase in market share

d. 25 percent return on investment (before taxes)

e. setting the highest prices in the product category to maintain favorable brand image.

Reference no: EM131460019

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