How do marketers use viral marketing to gain market share

Assignment Help Marketing Management

Reference no: EM133624283

Watch the video Contagious: Why Things Catch On by Jonah Berger.

Answer the following questions:

1. Why do people talk and share? Why do things go viral?

2. What six key steps make products or ideas contagious? Define each of the key steps.

3. Outline the six critical steps by using an example.

4. How do marketers use viral marketing to gain market share?

5. Share two examples of viral campaigns that have captured consumers.

6. Share three key lessons you have learned from the video.

Reference no: EM133624283

Questions Cloud

Discuss marketing techniques for health care services : Consider whether marketing techniques for health care services can be the same when marketing to different demographics.

Importance of social influences in child development : importance of social influences in child development. What are these? Describe the contrast between both theorist's views and explain which one aligns more

What should woojin look for when interviewing candidates : Based on the Myers-Briggs framework, what should Woojin look for when interviewing candidates?

What are the psychological, social, and educational needs : What are the psychological, social, and educational needs of a student with ADHD, discuss at least three factors that are important in the assessment

How do marketers use viral marketing to gain market share : How do marketers use viral marketing to gain market share? Share two examples of viral campaigns that have captured consumers.

What is the most likely issue : Xing notices one of her previously-proficient trainees is no longer completing tasks as proficiently. What is the most likely issue?

What strategies can be employed to reduce the stigma : What strategies can be employed to reduce the stigma around mental illness and promote mental health awareness within this population? Must have an APA-cited

Contribute to position of sustainable competitive advantage : Analyse the resources and capabilities of the company and how they might contribute to a position of sustainable competitive advantage.

What benefits are for you rachel and company from coaching : Why do you think it is important for you to coach her? What benefits are there for you, Rachel, and company from coaching? Be specific and provide examples.

User Account

All Pages