How do marketers attempt to encourage customer loyalty

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After reading the material about brands, how do marketers attempt to encourage customer loyalty? Provide a marketing example.

. Define “brand equity.” Why is brand equity important to the marketer of a product?

. What are the functions of the package?

. With a marketing example, indicate how the package is used as a tool for promotion.

. With a marketing example, illustrate why product warranties are important marketing tools

Reference no: EM132176724

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