How do internal factors differ from external ones

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Question 1: In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)?

Question 2: Provide examples of when a firm's strength might simultaneously be a weakness.

Question 3: Remember that a SWOT is only one kind of tool. What are some of its limitations in diagnosing the situation of a firm?

Reference no: EM133237729

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