How do integrated marketing communications

Assignment Help Marketing Management

Reference no: EM133222711

Assignment:

After reading Chapter, "Sales and Promotion Overview and the Role of Trade Promotions," and Chapter, "Consumer Sales promotions:

Sampling and Couponing," in the textbook and learning about the different types of promotions that exist and alternate means of how to reach the target consumer, answer the following:

1- What is the strategic use of promotions in an integrated marketing campaign (IMC)?

2- How do integrated marketing communications (IMC) help and what should their approaches be in order to appeal to the potential consumer?

3- Discuss how to strategically use promotions according to the marketing strategies of a specific brand.

4- Mention how the different types of promotions help the development of these final integrated marketing plans (IMC).

References:

Andrews, J.C., & Shimp, T.A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10th ed.).

Chapter : Sales and Promotion Overview and the Role of Trade Promotions

Chapter: Consumer Sales promotions: Sampling and Couponing

Reference no: EM133222711

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