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How do individuals respond to the campaign

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Reference no: EM132141429

Question: Write a 7 page paper (5 pages of content, 1 title page, 1 reference page) in APA format (including at least 2 scholarly references) on the following:

Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:

How is the product perceived?

How do individuals respond to the campaign?

What are the anticipated consequences of the campaign, if any?

Reference no: EM132141429

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