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How do individuals respond to the campaign

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Reference no: EM131602844

Assignment

Write a paper (5-7 pages) in APA format (including at least 2 scholarly references) on the following:

• Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:

o How is the product perceived?
o How do individuals respond to the campaign?
o What are the anticipated consequences of the campaign, if any?

Reference no: EM131602844

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