How do individuals respond to the campaign

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Reference no: EM131136535

(Selected campaigns: Texting while driving and drinking and driving) Times Roman 12 pt, double spaced, APA Format and in-text citations....

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Write a paper (5-7 pages) in APA format (including at least 2 scholarly references) on the following:

Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:

How is the product perceived?

How do individuals respond to the campaign?

What are the anticipated consequences of the campaign, if any?

Reference no: EM131136535

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