Reference no: EM132900867

C Gwaltney

• Halliburton continues it's global dominance with technology for oil drilling, fracking for natural gas, and other earth minerals that is used for energy around the world. The operations are similar in nature throughout Halliburton India, the Middle East and the U.S. The technology that is used for oil exploration, mining, fracking of natural gas throughout the world, the ethics are similar, with different rules to drill. Profitability is the key for over 30 countries in the Middle East that it serves, also in the United States, they are transparent, with global ethics, good operations of making sure that the land isn't damaged or destroyed through oil exploration in all of the countries that it drills for these earth natural resources. Resources are not destroyed, but enhanced in all of the countries that it serves, to prevent having millions charged to the company for restoring the land that was drilled on. Halliburton delivers on their promise to keep the land as natural and untouched.

V Jaramillo

• Different companies with global markets may have different product names and products for different products. Coca-Cola has the same products in India, Japan, and the United States, as well as other products for different products, such as Japanese green tea and Indian buttermilk. The global market has different market advantages and disadvantages, so companies must find a competitive advantage so that they can not only manipulate the target market, but also meet the gap in market demand.
• Although most of Coca-Cola's decisions are made in Atlanta, such as the introduction of low-carbon cola, the products of different countries/regions are different. For example, Coca-Cola has the same brand name and the same formula, but the sweeteners are different in these three countries. The packaging may also be different to meet the country's regulations (Hitt et al., 2016). It also distributes locally to ensure that companies in these countries/regions have a competitive advantage in their products through product differentiation.
• For some Coca-Cola products, they have different names in the three markets. The main reason for this is to ensure that the name matches the language of the country. Sometimes some companies are already using a specific brand name, so they need to change the brand name (Wong & Merrilees, 2007). However, in these three countries, most Coca-Cola products are similar because the company can create a global brand, which not only makes marketing and advertising easy, but also achieves economies of scale. For example, an advertisement published in the American media is likely to reach certain target markets in Japan and India. Global branding on the Internet has also become easier, and people can always recognize a specific brand they know in another country. In conclusion, Coca-Cola has achieved a competitive advantage, met customers' needs, and at the same time achieved a global brand.

Question 1: How do you identify the SWOT factors in a fictitious firm?