How do horizontal mergers differ from vertical merges

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Reference no: EM132286784

QUESTION:

a) How do horizontal mergers differ from vertical merges?

b) Which type of merger brings greater antitrust scrutiny and why?

c) If two firms are planning a horizontal merger, and that the merger will both increase the monopoly power in the industry and lower the costs of production, what are the considerations that the antitrust authorities are supposed to use when deciding whether to allow the merger to occur?

Reference no: EM132286784

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