How do heat maps and tag clouds convey information

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Question: How do heat maps and tag clouds convey information?Lots of data are available to retailers to make good decisions-loyalty programs, Webanalytics, and POS data. However, there is a big gap between having data and being able toeverage them for real-time decision-making. How can enterprise mashups close this gap?Explain why business workers may need data mashup technology.

Reference no: EM133600105

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