How do healthcare consumers differ from other consumers

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answer the following questions:

Question 1: Was this a discretionary purchase? Explain.

Question 2: Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?

Question 3: How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate.

Question 4: How does looking at your experience help you to understand healthcare consumer behavior?

Reference no: EM132439139

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