How do globalised markets influence a brand owners decision

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Reference no: EM133294983

Question 1: "Globalisation is possible when the brand is totally built into a cultural stereotype." Discuss this statement in terms of how brand owners develop international brands.

Question 2: How do globalised markets influence a brand owners' decision to develop standardised or customised/adapted brands for international markets? Illustrate your answer using either the Hermes or Hilton brands.

Reference no: EM133294983

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