How do firms manage services across borders

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Reference no: EM133516728 , Length: word count:2500

Assessment Brief

Write a paper, word count limit: of 2500 words, which provides a critical review of the literature on a topic in Strategic Global Marketing. You can choose a title from the list of indicative global marketing-related topics presented below. You will then have to conduct an in-depth literature review around the chosen topic area in an appropriate format paper followed by an Introduction, Main body - a critical analysis of the topic, and a Conclusion.

You are required to critically analyze the topic of your selection.

1. International Marketing Strategy - Adaptation or Standardisation?

2. Cultural and Social Factors in International Marketing - Think Global, Act Local?

3. Market Segmentation and International Marketing - How do firms Segment across National Boundaries?

4. Globalisation and Marketing - A Positive Impact upon Society?

5. Services and International Marketing - How do Firms Manage Services across Borders?

6. International Marketing Communications for International Business - How do Firms Develop Trans-National Marketing Communications?

Your literature review must draw from a broad range of academic sources. A literature review surveys books, scholarly articles, and any other sources relevant to this topic, area of research, or theory, and by so doing, provides a description, summary, and critical evaluation of these works in relation to the topic being investigated.

The structure of your essay
1. a) Title Page
2. b) Abstract
3. c) Table of Contents
4. d) Introduction
5. e) Discussion
6. f) Appendices
7. g) Reference List

The Global Marketing Environment in an Internet World: Macro and Micro Environmental Analysis

Learning Outcome 1: Debate the importance of sustainability to an organisation and the managerial dilemmas to which it gives rise. (SID)
Learning Outcome 2: Appraise the upstream and downstream value chain related activities of a global firm. (COI)
Learning Outcome 3: Strategically evaluate the global supply-chain and marketing activities of a firm. (COI)

Reference no: EM133516728

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How do firms manage services across borders : Critical review of the literature on a topic in Strategic Global Marketing. You can choose a title from the list of indicative global marketing

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