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How do feel the oil spill impacted bp corporate reputation

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Reference no: EM132876421

Question 1: How do you feel the oil spill impacted BP's corporate reputation and image?

Question 2: What specific aspects of its corporate reputation/image were affected?

Question 3: Why do think BP decided to appoint its CEO as the spokesperson for the organization during the oil spill crisis? What rationale would you provide for this decision?

Question 4: From your perspective, should CEOs function as spokespeople for organizations or should other entities assume this role?

Question 5: Are there any specific situations that would demand a CEO functioning as the spokesperson for an organization?

Question 6: What kind of public relations/communication training would you have provided to the CEO of the organization in order to deal with this issue?

Reference no: EM132876421

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