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A company is handing out promotional wearable devices for a festival that brings additional benefits, such as VIP access to certain areas.
Question 1: What kind of information can be collected under this circumstance? In this regard, are there any risks to the wearer? Would you inform them of the risks? If so, how?
Question 2: Would you wear the wearable to gain the benefits listed? Why or why not?
Question 3: In general, how do you feel about being tracked, measured and evaluated? Explain.
Question 4: As a marketing expert (soon-to-be), what's your view on using wearables for marketing? Explain.
Which communication channels did each company use? Which communication tools did they use in each channel? How was it effective or ineffective for each company
Which of the following is not a criticism of the use of CAQDAS in social research? How is CAQDAS different from quantitative data analysis software?
Identify and discuss some of the advantages and disadvantages of being an entrepreneur. Which advantage would be the most important to you?
Directions: For this assignment you will compose an essay in response to the following directions: Explain the process of setting up Google Analytic Goals.
In this case we are discussing the business environment which includes emerging trends along with emerging competition.
Evaluate the factors you perceive to be biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over next five years.
Explain Important information about Managing e-business and what metrics are used to track and reward success in an affiliate program or network
What are some pros/cons to controlling the supply of your product during the holiday rush and producing a quantity of product that may limit availability?
The contracting officer should consider whether a warranty is appropriate for a specific acquisition when there is a difficulty in detecting defects.
Case: JOLLIBEE FOODS CORPORATION, Jollibee's effective policy, backed by economic and political activities in the country, allowed the company to build its leading position in the Philippines' fast-food industry
Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible
Based on your reading and understanding of the assigned chapters, explain why marketing strategy and planning is important in the competitive business environment. State whether marketing strategy is relevant only to profit-making organizations. C..
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