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Question 1: Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
Question 2: Evaluate Microsoft's recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not?
Question 3: Review the potential ethical implications of Microsoft's situation. How might they revise their strategies to align with good ethical practices?
information on marketing research for chiropratic services and it should include1 needs and wishes of target customers2
1. How would you characterise the branded and packaged Indian hair care category in 2010?
How would you resolve the underlying conflicts among key stakeholders about museum direction and goals? What actions would you take? Share your responses.
Explain the differences between NTSC and PAL TV/video formats - Explain the concepts of the interlaced scan and progressive scan in the video formats - how they work and what are the pros and cons of them respectively.
From the perspective of an overall strategy, explain what's different about Marigay McKee's strategy for Saks compared to its historical strategy. What risks does Ms.McKee face in implementing the changes that are described in the article
What are the advantages and disadvantages of ambush marketing? What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two. Specify the overall value proposition of the total product
Compare probable product adaptations for consumer products versus high-tech industrial products. What differences exist? Why?
What is your own view of what motivates people to work hard and perform well? Do you know of any examples where reward systems are inconsistent with desired behavior? How are personal values related to rewards?
Explain why you believe these concepts or skills will be beneficial to you.
"Discuss the major theoretical approaches to the building and sustaining of competitive strategy using the available academic literature including blue ocean strategy and other approaches".
Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the overseas market condition to develop a practicable marketing plan
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