Reference no: EM132242120

Assignment: Provide a complete advertising campaign for Billy Q's located at 36901 Cook St, Palm Desert, CA 92211 to complete the following goal.

Billy Q's is located close to the CSUSB Palm Desert Campus in beautiful Palm Desert California. The Palm Desert Campus food is limited to processed pre-package offerings in the bookstore. Many students have requested affordable food offerings like pizza, salad, and fresh sandwiches which Billy Q's offers. Students were randomly asked about Billy Q's with the majority not aware of it. Billy Q's is interested in communicating better with the students about their restaurant and food specials. Design an advertising campaign for Billy Q's with a target market of CSUSB Palm Desert Campus students, staff, and faculty with your campaign starting October 2019.

Alternative Media - You will needs to use alternative media along with social media. Many do not properly understand alternative media (use the book and Google). Social media is not alternative it has been around for a while. Alternative are new ideas of where to put a message, hopefully you will think of a new media idea. For example new media was when brands started printing logos on the back of baseball style caps. Found that people saw the back not the front of hat more often.

Coupons and discounts are a liability (accounting class) if you use them you need to determine the percentage that will be redeemed and add the cost to your budget.

Sample Outline of Minimum Requirements for Advertising Project

Problem

• Advertising Communication Problem Characteristics and Goals

Example: The CSUSB Palm Desert Campus students, staff, and faculty's lack of awareness of Billy Q's

Audience

Who will this message be targeted to. Remember to narrow the Target Market since you will be paying for all the audience members you choose. You could have a primary, secondary, and even a tertiary markets.

You need to understand your target markets the unique experiences and lifestyle they currently living and aspire to live.

Demographics:

1. Age - History

2. Gender -

3. Marital Status - Family Life Cycle

4. Income - individual, household

5. Education - Social Status

6. Employment - Type of

7. Add the references and additional data

Psychographics:

1. Personal and group activities they are involved with

2. How do they spend their time away from work

• Work days and non-work days

3. How they feel about news, politics, business, advertising, there country, and the world

4. Add the references and additional data

Conclusion

• Should be less than a page

• Overview of the problem, your solution, expected results, and "ask for account"

References

• APA Style

Appendices

• Additional data

• Samples

• Etc.