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In 2010, bottled water consumption within the U.S. was around 28 gallons per person. As a beverage category, bottled water represented $10.6 billion in annual sales. This category has grown at an impressive rate. In fact the value of the U.S. bottled-water market doubled in less than a decade.
The success of this product represents a success for marketing. In this discussion thread we will examine some of the reasons for its success.
Issues to Discuss:
Describe the target market for this bottled water. How does bottled water create value for target market consumers?
Examine the marketing mix elements. Discuss the product, distribution, price, and promotion for this product category. How do these elements contribute to the success of this product category?
Bottled water has come under attack from environmental groups for the amount of waste created by the bottles. How do you feel this concern about packaging waste will impact sales? How could the marketing mix elements be used to address this concern?
The output of a voltage follower is to be within .02% of the ideal value. What is the minimum op amp open loop gain that is required
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Using Multisim, design a mod-100 BCD counter that drives a 2-digit, 7-segment display. The count sequence will be 0 through 99. Blank leading zeros in the tens digit of the display.
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Hooke's law describes a certain light spring of unstretched length 33.6 cm. When one end is attached to the top of a doorframe and a 7.31 kg object is hung from the other end, the length of the spring is 42.4 cm.
The receiver uses a 10.7 MHz IF. For cost, power, weight and size reasons, it is desirable to use a single clock oscillator that will provide the frequency reference for the synthesizer, as well as providing the clock for data.
how many different values may any base 9 digit have What is the highest value allowedf for any base 9 digit
The thickness variation must be within ±10% across the substrate. Your evaporation chamber consists of two sources separated by a distance D and the substrate is at a height h from the sources.
In the digital communication link the data rate is 500 kb/s. The modulator generates the binary FSK signal. a) Determine the transmitted bandwidth if the difference between two frequencies fc1 - fc0 = 300 kHz
For a circuit we would like to implement, there are two control signals: x and y. If xy = 01, an 8-bit value R is incremented by 1 and control goes to a second state. If xy = 10, R is cleared to zero and control goes from the initial state to a th..
An AC circuit design for balancing a load in AC circuits. The only power supply availablehas an internal resistance of 75Ω. The load has a resistanceof 600Ω. You want to deliver the maximum power possible tothe load by properly selecting X1 and X2..
A pipe of inner radius 4 cm, outer radius 6 cm, and infinate length is centered on the z-axis. Charge is evenly distributed within the wall of the pipe in the amount of 16 coulombs per meter length.Find and Plot the electric feild density as a fun..
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